Baby Women: Pinko Girls’ Bikini SS 2010

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….that I even know this bikini/sundress/jacket combination is by Pinko is almost sheer chance: the brand was notorious for fast line-turnover, and it survives on just one page on a Chinese site. Their original philosophy is outlined by Made-in-Italy.com

“One of the youngest Italian fashion houses, Pinko has succeeded in becoming an ambassador of made-in-Italy excellence in less than 40 years. The Italian womenswear brand  founded in the mid 1970’s by two young Italian entrepreneurs, Pietro Negra and Cristina Rubini, is now a leader on the international fashion scene.

The idea behind Pinko was based on the concept of what we now call “fast fashion”. New lines were created and launched almost every week with the aim of keeping up-to-date with current trends and market changes. This choice was obviously perfect for customers who were delighted to find new items whenever they went into a Pinko shop, but the pace of production was very difficult to keep up with.” (Made-in-Italy.com)

The strategy is now more for co-ordinated items, appealing to a slightly more mature demographic, as well as accessories like the extremely popular Pinko bag.

The Pinko Up brand caters for kids, with a concept that wouldn’t fly for a second in an Anglo-Saxon/Neo-Puritan context: Baby Women:

“BABY WOMEN IN PINKO UP

PINKO UP IS THE LINE SPECIALLY DESIGNED FOR FASHION-LOVERS AGED 6 TO 16, TAKING TRENDS FROM THE WOMEN’S COLLECTION AND REWORKING THEM FOR A YOUNGER AND PRETTIER MOOD.” (www.pinko.com)

…..and the bikini is a pretty good example of what I would imagine was a straight copy from the women’s line. Here’s an example of their current girls’ collection:

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….maybe the Puritans have a point……

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