Quenotte: Eté 2015 by Simon Pénochet

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Quenotte seems to be justifiably proud of this set – and to me it sums up French chic for young girls’ fashion: demure, crisp, understated and yet timelessly cool. The photographer is Simon Pénochet – but since his Facebook page has really nothing except a repost of Quenotte’s originals, and he seems more of a short-film director, there’s no real link possible. It was splashed in an article in MilK magazine, under the title “L’Eté Romantique de Quenotte” – with a rather stretched claim that the collection was inspired by Picasso and Renoir’s “Luncheon of the Boating Party”: where it’s true some of the figures wore striped vests – but they were generally bearded men…!!

One nice touch that the brand has, however, are some BTS shots:

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…..and the information for Paris-lovers that the session was shot in the Jardin des Serres d’Auteuil, a botanical garden in the Bois de Boulogne.

Quenotte’s other collections haven’t been as attractively shot as this, but here’s the cream of the crop:

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