It’s been some time since the last post featuring Spanish fashion model portraits: these are from Spring/Summer last year by the Artesania Amaya brand. Amaya Sánchez is the second-generation leading force in the company – and they tout being a family business as their success “secret”. Interestingly, after taking her degree in Madrid, she did her postgraduate studies at St Martin’s Art College (part of the University of London) in 1994 – and was clearly destined to be the lead designer in her parents’ company.
The promotional shots are classic Spanish: pretty models standing quietly in ones, twos or threes, with long straight hair (typically blonde: “flamenco-dancer” brunettes are few and far between in the artificial world of Spanish girls’ fashion) and patient expressions. There’s just a hint in their site and on Facebook that a new direction is coming: look at the model in the featured image above the title, and here:
….hair tied up, thin-faced, almost animated: they’ll end up getting Dutch photographers and stylists…..(probably) not. In some ways I’ll be sorry if they do: there are plenty of sessions around with rapscallion kids romping through a studio while a fit young photographer snaps fun images (where you can barely make out the outfits) – these pretty, staid shots at least give you time to appreciate the clothes and the models – even if they’re hard to distinguish from the protocol-petrified Princesses Leonor and Sofia….