Lourdes Kids II

Lourdes Kids II

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As I said in the previous post, the Lourdes Kids brand is noticeable for these bold naif prints: the collections all have classic painters’ names like Mirò, Warhol and Picasso, but they don’t tend to copy anything of the painter’s style – except for Warhol:

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….where it’s all well within their normal child-like vision…..and yes, the girl with the paint-brush moustache is the model I trailed at the end of the previous post as the focus of the final chapter in this little set: Aroa Renau.

Having introduced her (she was ten just two days ago, and models for Sugar Kids in Barcelona like Julia Mayer), I’ll start with some of her contributions to the Lourdes Kids brand image – she has so many good portraits with other fashion houses that it won’t diminish her own post. I want to save my raves for her until that dedicated post, but in the meantime look at the first portrait with the balloon to see how a little girl (she’s actually rather small for ten) has the je ne sais quoi to bring magic to an image (and it isn’t just about being pretty):

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Normally these would be enough to show how good the photographers are, and how well the models were chosen to bring alive the lovely, zippy prints – but Lourdes has a whole lot more sweet portraits of other models to share:

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It’s worth looking at their Instagram feed (there’s an image-link below), since it shows a very new approach to the photography and the age of the models. The images are snappier and more suited to Instagram’s cooler market demographic, with consequently slightly older, more sophisticated-looking models – gone are the toys, bunting, and playing with paint and brushes – with the main model being thirteen-year-old Maria Querol, a MasterChef España past contestant. She isn’t that new to the brand (being the older model who appears in some shots in the galleries, notably the other girl with Aroa wearing a Picasso dress). This is her in a more traditional Lourdes Kids style:

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…..while here’s one of Lourdes‘ most-used models, Teresa (click the link – there’s a charming interview with her from the Lourdes blog – finally a Spanish label that at least gives the first names of their models), showing the new approach – the skirt now looks more like a teen mini-skirt, with the child-like designs being used almost ironically:

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Meanwhile I’ll try to wrassle  Aroa‘s own portfolio into something a little less unwieldy……!

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