Don’t Look Down: Dolly by Le Petit Tom III

Don’t Look Down: Dolly by Le Petit Tom III

In the previous two posts about Le Petit Tom‘s Dolly brand, I mentioned the lack of named photographers to congratulate for the excellent promotional and catalogue work. They probably have a team that do the studio sessions, quite possibly overseen by the indefatigable Anne-Marie van Dijk. Evidence of at least one dedicated professional is the trademark look down / glance down used by the models in an awful lot of the images:

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……these are examples of studio sessions: and if you go on the site and look through the outfits for sale, every single one of them has a mini-gallery to show the dress, skirt, whatever, in action. Phenomenal. My feeling is that initially the idea was to draw the potential customer’s eyes down to the shoes, as Le Petit Tom seems to have started out more as a shoe brand – then it became a signature visual style.

These following are similar – but not studio creations, so could just be coincidences:

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……and they all function very well as illustrations (if more were needed after two image-packed posts) of the variety and quality of the products the brand sells. Clearly it’s getting into the Tutu du Monde, Mischka Aoki exclusive niche sector – but at least that means hand-made in Italy, and Linton tweed as used by Chanel – with an emphasis on lovely and heirloom, as opposed to practical and cheap.

My final group are all the odds-and-sods that didn’t fit into any of my (rather arbitrary) categories:

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…..and yes, the final model is wearing Dolly! It’s an angora balloon-sleeved sweater. The fun thing about the brand –  if you’re not urgently searching for that perfect outfit for your goddaughter’s visit to La Scala, or a particularly important party – is that just browsing it brings up as many lovely images that I didn’t use, as ones I did: it really is a goldmine of great fashion portraiture…

And finally, here are the image links to the brand’s bounteous social media presence:

#dolly #pierrot #dress http://www.lepetittom.nl/collections/button-ballet.

A post shared by Le Petit Tom ® (@lepetittom) on

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