Mixxmix is a Korean brand and online shop for other Korean brands: testing out the waters in the States like the subject of the previous post – Airfish – however I can’t say they’re aiming at young girls: the market segment seems to be more older teens through to late twenties. The only real reason I’m posting on them is one particularly successful session – with two young models (anonymous, like the photographer, I’m afraid) who could pass for “girls” in the sense the word should be used. The actual brand is Heart Club, but Mixxmix seems to be its main retail point:
….hmmm, you’re thinking – this is where we get the zettai ryouiki lecture on sock length again – ok, I’ll pass on (psst, click on the link – there are some seriously cute portraits), since I’m not sure Koreans want their styles conflated with Japanese ones anyway…. As with Airfish, I’m also not sure the American market is ready for some of the conceits of the stylists – but for any young lady wanting to get out of the tee/jeans rut the outfits are wearable versions of “kawaii” styles:
And here are some of the rest – I’ve tried to choose images that reflect the shop’s younger styles – younger-styled brands including 99Bunny – but as with a lot of Far Eastern promotional material, you get thirty-year-olds trying to look as if they’re seventeen – except age-shaming is a little difficult when they crop the heads off or place a camera/iPhone strategically in front of the models’ faces:
……the last model looks impossibly blasé – but she does manage to summon enough energy to display those cute knee-highs in motion:
: HEART CLUB – @heartclub.official ; 10% Special Price Down until May 16 . #TOP ; Heart Embroidered Sailor Collar Top (BZCO) #SKIRT ; Heart Belt Skirt Pants (BZDG) . #visit ☞ http://www.mixxmix.us . #mixxmix #mxm #hideandseek #has #365basic #bauhaus #99bunny #heartclub #ootd #twinlook #streetfashion #girlsdailyoutfit #koreanfashion #kstyle #globalshopping
…..and these two even get to dance (a little):
👭TWINS DAY👭 Get 22% off your purchase of 2 or more same item . Only for 24 hours💣 . Products in this vid will be updated soon . #mixxmix #mxm #heartclub #twinsday #promo #22%off #matchinglookwithbff #bff #bestie #besties #ootd #twinlook #streetfashion #kstyle #kfashion #koreanfashion #girlsfashion #dailyoutfit #koreanootd #fashion #trend #style #stylish #instadaily #instafashion #instastyle #dope #seoul #korea
…….anyway – you get the idea: kawaii styles with a Forever 21 feel, promoted in English as well as Korean, an online store available in English, and reasonably good Instagram coverage to get the credit card juices flowing…….personally I’m more interested in knowing who the models and photographer were for that first session…..but enlightenment could arrive….