Casilda y Jimena

Casilda y Jimena

…..you can probably guess from the title that this is another dip into Spanish girls’ fashion styling, you old cosmopolitan, you….. The brand is Casilda y Jimena, started by two Spanish women, Mónica and Cristina, who initially took the gamble of investing €3,000 to buy the material for their first collection. Visually, the typical presentation I find most memorable is their use of blank white backgrounds – first white and just-pink on white:

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…….then darker colours:

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…..the outfits that are suitable using this crisp, simple expository method are mainly sundresses and swimwear – and in fact for slightly older girls this is more-or-less what they sell – most of their outfits are for babies and toddlers, as with some in the gallery. Here are a few promoted in other visual styles – and take a look at the two YouTube videos at the end of the post – they at least show the charm of the models and the styles:

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….and as you can see, attractive individually, but with no real consistency of vision. There’s one real anomaly – quite recent – that gives hope that they may be starting to spend a little more on the promotional side – at least for the winter collections:

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….it puts you in mind of Mischka Aoki and Dolce and Gabbana – exotic, rich and tactile – and this time on Instagram they name and thank the two founders of the CharHadas site (see below for an image link showing a lovely, emotional portrait – just what C y J could do with…):

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2 thoughts on “Casilda y Jimena

  1. Yes, it’s a really frustrating brand – there are some in the “white background” style that I can’t even post, the only extant formats are so small – and those two you mention: lovely model, great composition – and there’s just those two…

    Liked by 1 person

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