This is the only clue I’ve managed to come up with for the model used by the Chinese Balneaire swimwear brand for most of its girls’ outfits. There is a comment by @laurandregaia: ❤ ❤ ❤ , but it’s a private account – probably belonging to her mother – so I’m going with BabyTalents‘ attribution of Gaia Iafrate. Another Instagram link by fellow model Giorgio Cescon furnishes the photographer’s name:
…….Francesco Chiappetta – and while he doesn’t sully his adult model pages with a kids’ series, the set-up for the same brand (which he calls Balneaire Beachwear) in his studio (using adult models) seems to confirm the link:
The brand image the company is creating is Italian:
“Created perfectly by top design team and clothing craftsmen, concentrating on Italian fashion swimwear design, transferring luxurious life style of Italy…….BALNEAIRE is pioneer and popularizer all the time of Chinese market, recommended intensely by international three famous swimwear exhibitions…….
………Milan , a world-famous city known for perfect combination of fashion and art. Balneaire inspired from Milan Fashion Week.The design team capture the most popular trend from the fashion show.” (www.balneaire.com.cn/en/us – my emphasis)
Hence the Italian models Gaia and Giorgio (amongst others), and Francesco the Italian photographer – all shot in his studio in Milan. (He’s an extremely experienced swimwear photographer, and can’t come cheap – see his Facebook image link at the bottom showing his traditional arms-folded self-portrait pose – here with two child models who could conceivably be Gaia and Giorgio.) Frankly, this is why the sets appeal in particular: they demonstrate modelling and photographic values above that which you’d normally expect from promotions for basically cheap Chinese-produced clothing sold on Alibaba and similar online stores – I imagine it was an expensive marketing strategy, and I hope it pays off…..
Here are some examples, featuring Gaia – a girl with an understandably ironic look in her eye at times…….she models bikinis, one pieces and beach dresses – but it’s the last category where she appeals most – in fact swimsuits tend to reduce the individuality of different models. First a check pattern beach dress:
……even her hair and make-up being prepared as carefully as for a Babiekins spread.
Next a pink dress with contrast stripes:
…….including added semi-random text…… Then black sailor stripes on white:
Meanwhile this example in white with a black trim and motif only has three views:
Followed by black flowers on a white background: a bold print that’s possibly a Milan Fashion Week inspiration – Gaia looking definitely sardonic:
…….the next two sets having a strong colour block approach – first a vibrant blue with a pale trim:
…….and then a really eye-popping yellow and black – this time paired with another model (including one portrait with a wider, narrower format that fitted perfectly as the header):
…….and the final beach dress set – inspired by peperoncini, it looks like:
…….and if you compare it to the first sets, you can see how the modelling and photography seem to be getting a bit tired….here’s a transition set, where Gaia’s modelling a bikini featuring a matching skirt for extra modesty around the beach bar, poolside etc.:
…….and finally a slideshow gallery of her swimsuit sets – as I said, not as appealing visually since the photographic and posing possibilities are rather reduced: